Welcome to Activia.

With over 30 years of know how, we believe that well-being starts from the inside.

That's why we created Activia® - a delicious probiotic yoghurt with no added sugar that helps improve your gut health*

We have 4 billion ways to start your day with a smile.

You could call it prolific, but really it’s our billions of probiotics, the living, loving blend of good bacteria that keep things balanced inside your gut.
Only Activia® contains billions of our unique probiotics, Bifidus ActiRegularis™, scientifically proven to survive through your stomach and reach the intestines alive. Why is that important? Because it means that they are still viable when they reach your gut, so can help to stimulate the growth of good bacteria.

We love to stir things up to make them better.

No guts, no glory ! We rewrote the fermentation story – starring our unique Bifidus strain to make our products tasty and creamy and help improve your digestive comfort*.

We keep it simple.

That’s why we add nothing more than quality ingredients, deliciously served in your favourite flavours and formats. And to make it even better for you, Activia® contains no added sugar and no artificial sweeteners.

It's in our nature and in our culture.

We’re alive to possibilities! And we keep on innovating and finding delightful new ways to feel good from the inside – because that’s what really counts.